过去三年，新零售不断在各种场合、各种语境下被提到，现在几乎宽泛到无法界定。 新零售的承诺是将线上、线下、物流完全打通、无缝衔接。但是，实现新零售业的未来真正需要做些什么？ 新零售的杠杆在于新的绩效营销思维模式。 以消费者为中心，充分考虑点对点的消费者体验； 打破职能、平台和合作伙伴之间的数据孤岛；团队人才需要模块化、应势、不断优化。真正在新零售中领跑的品牌整合线上线下的数据，从消费者在线浏览的商品类别、到他们对线上广告的反馈，到他们访问实体店的频率以及他们通常在实体店花费的金额等等。 传立将分享我们的专家团队和绩效营销产品是如何帮助我们的客户真正释放新零售的潜力。

New retail, the buzzword of the past 3 years, is now almost too broad to define. The promise of new retail is a seamless merger of online, offline and logistics. But what does it really take to deliver the future of new retail? It means new approaches to performance marketing. It needs to be customer centric, with full consideration of the end to end customer experience. It requires breaking down data silos across functions, platforms and partners. It requires new agency model that are modular, adaptive and agile. Winning brands are integrating online and offline data, incorporating everything from the categories customers browse online to their responses to digital marketing to the frequency of visits to physical stores and the amounts they typically spend there. Mindshare will share how our expert team and bespoke products have helped our clients to unlock the potential of new retail.