释放场景潜能,创造增长动力 2018-10-15 09:30:00.0-2018-10-15 10:10:00.0|2018-10-15 09:30:00.0

出席嘉宾
  • 美团点评高级副总裁,新到店事业群总裁
    张川

  • 美团点评战略 大客户部市场总经理
    吴荻

  • 百胜中国企划副总裁
    钟芳华

  • 拜腾汽车全球品牌管理及内容合作总监
    刘旭

  • 恒天然安佳专业乳品部市场总监
    杜静

  • 上海科浡化妆品有限公司市场总监
    钱一爱

主题阐述

作为中国领先的生活服务电子商务平台,美团点评用科技连接消费者和商家,提供满足从人们日常的需求到其他多种生活需求的服务。从线上——线下,从到店——到家,美团点评拥有丰富的生活场景和庞大的实时配送网络和交通服务,让所见即所得成为可能。这为品牌营销带来了全新玩法和增长空间。如何释放场景潜能,发挥技术+场景的乘法效应,为品牌增长创造新的动力?敬请期待美团点评专场。

As China’s leading e-commerce platform for services, Meituan-Dianping uses technology to connect consumers and merchants, and offers services that address people’s daily needs for food,and extend further to broad lifestyle services. From online to offline, from in-store to at-home, Meituan-Dianping is equipped with rich life scenes and massive on-demand delivery network as well as various transportation services, which makes “WYSIWYG” possible and brings new tactics and improvement space for brand marketing. How to release potential of scenes and take the multiplication effect of technology plus scenes? The special session of Meituan-Dianping is coming soon!


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