在疫情之下，全球市场环境发生剧变，线上营销以其较强的抗风险能力，不仅让众多品牌顺利渡过难关，甚至让已经在营销数字化领域深耕多年的品牌利润逆风上涨。线上数字营销取代线下传统零售，似乎是大势所趋。但在某国际大型零售企业的数字化实践中表明，数字化和线上业务更容易形成垄断，从而易导致品牌失去来自线下文化圈层的创新活力。 因此，如何结合线上与线下的渠道，通过智能技术实现线下服务过程数字化，打通服务场景，仍会是品牌方面临的重要课题。 明略科技认为企业-服务提供者-客户这三者之间，任意两个节点之间的互动，都可以实现数字化运营，包括“全渠道消费者运营”和“线下服务”数字化；并在数字化的过程中积累、沉淀数据和知识，使得每个环节越来越千人千面、个性化、智能化，最终实现企业营销和运营效率的大幅提升。

During the pandemic, the global market environment has changed dramatically. Online marketing with its strong anti-risk ability, not only allows many brands to overcome the difficulties, but also bring strong growth momentum to the ones which has deeply adapted digital marketing amid the crisis. Online digital marketing to replace traditional offline retail seems to be the future trend. But the experience of a large international retailer shows that online business is more likely to form a monopoly, which may lead to the loss of innovation from offline cultural circles. Therefore, how to combine online and offline channels, and how to digitize offline service process through intelligent technology will still be an important issue for brands. Mininglamp Technology believes the interaction between "Company - Providers- Customers", can help realize digital operation, including "multi-channel consumer operation" and "offline service" digitalization. And make the interaction between each two parties more personalized and intelligent by accumulating and precipitating data and knowledge in the process of digitization. Finally this will significantly improve marketing and efficiency.

演讲嘉宾

王凯航    明略科技副总裁，nEqual恩亿科增长合伙人

钟芳华    百胜中国企划副总裁

史炎       猫头鹰喜剧创始人，知名脱口秀演员、培训师

2020金投赏-明略科技：从数据增长到数字增长_王凯航.pdf

明略科技集团是中国领先的一站式企业级人工智能产品与服务平台，致力于探索新一代人工智能技术在知识和管理复杂度高的行业中的落地。在数字化转型过程中，明略科技作为更具行业“Know-how”的新一代数据中台先行者，将数据、算法、系统与行业Know-how的知识沉淀融合，打造由营销智能、运营智能、数据智能组成的新一代企业智能管理系统，帮助企业数字化转型，加速创新。2019年，科技部宣布依托明略科技建设国家新一代人工智能开放创新平台，目前，已为政府、公共服务、制造业、零售业、服务业等垂直行业的2000多个组织，提供智能解决方案。

Mininglamp Technology Group is a leading group in China that provides one-stop artificial intelligence (AI) products and service platforms with the aim to apply the new generation of AI technology in sectors requiring complicated knowledge and management.In the digital transition, Mininglamp Technology, as a pioneer of new-generation data centers supported by state-of-the-art know-how, integrates data, algorithms and systems with know-how to build a new-generation intelligent business management system composed of marketing intelligence, operating intelligence and data intelligence, in an effort to facilitate their digital transition and speed up innovation.In 2019, the Ministry of Science and Technology announced a plan to build National New Generation AI Open Innovation Platforms with the support of Mininglamp Technology Group. By now, the platform has provided intelligent solutions to over 2,000 organizations in vertical sectors like the government, public services, manufacturing, retails and services.