-谁是你真正的消费者？ -直播，KOL等站外流量到底带来多少销量？ -各个电商平台的点位揭秘 -O2O对你的品类有多大的影响？

-TA!= Consumer -How much sales LiveStream, KOL, etc. bring to the market? -Discovering the key touch points of the etailers -How much impact O2O has brought to your category?

演讲嘉宾

王化   尼尔森中国区副总裁 

尼尔森（纽约证券交易所股票代码:NLSN）是全球化监测和数据分析公司，提供关于全球消费者和市场最完整且最值得信赖的洞察。尼尔森分为两大业务部门——Nielsen Global Connect和Nielsen Global Media。Nielsen Global Connect为快速消费品生产商和零售商提供准确、可操作的信息和洞察，以及企业追求创新和增长所需的复杂多变的市场全景图。作为媒体市场真相的公断者，Nielsen Global Media为媒体和广告行业提供公正、可靠的测量标准，创造市场运转所需的行业共识。 通过结合尼尔森的专有数据和其他数据来源，我们致力于帮助全球客户了解现在正在发生什么，接下来将会发生什么，以及如何借助这些洞察采取最佳行动。尼尔森是标普500企业之一，我们的业务活动遍及全球100多个国家，覆盖全世界逾90%的人口。如需详情，请登录尼尔森全球网站http://www.nielsen.com。

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90% of the world's population. For more information, visit www.nielsen.com.