美团点评是中国领先的生活服务电子商务平台，用科技联结消费者和商家，提供服务以满足生活服务业从需求侧到供给侧的多层次需要。从线上种草到到店消费，美团点评拥有丰富的生活场景，将数字生活与实体经济有效连接。从外卖到家到同城零售，美团点评庞大的实时配送网络和交通服务让“30分钟万物到家”成为可能。 这为品牌营销开辟了“生活服务电商”的全新赛道和增长空间。如何激发渠道潜能，在生活服务电商通路中探寻品效协同的最优解？敬请期待美团点评专场。

As China’s leading e-commerce platform for services, Meituan Dianping connects consumers and merchants with technology and offers services to satisfy multi-level needs of the process from demand to supply in people’s daily lives. From online recommendation to offline consumption, Meituan Dianping has a great variety of life scenes, which effectively link digital life to physical economy. Moreover, from home delivery to city-wide retail, Meituan Dianping’s large real-time delivery network and transportation service help realize the commitment of “everything delivered within 30 minutes.” This paves a new track and growth space of “service e-commerce.” How can we inspire channel potentials and find the optimal solution for the unity of brand awareness and direct response relying on service e-commerce? Stay tuned for the special session of Meituan Dianping.

演讲嘉宾

陈瑞杰    美团·大众点评广告业务部总经理

吴荻       美团.大众点评客户市场总经理

杨曼曼    可口可乐媒介及数字营销总经理

唐洁       丝芙兰中国数字营销总监

2020金投赏-美团专场PPT.pdf

美团的使命是“帮大家吃得更好，生活更好”。作为中国领先的生活服务电子商务平台，公司拥有美团、大众点评、美团外卖等消费者熟知的App，服务涵盖餐饮、外卖、打车、共享单车、酒店旅游、电影、休闲娱乐等200多个品类，业务覆盖全国2800个县区市。截至2020年3月31日止十二个月，美团年度交易用户总数达4.5亿，平台活跃商户总数达610万。 2018年9月20日，美团点评（股票代码：3690.HK）正式在港交所挂牌上市。 截至2020年8月3日，市值超过1300亿美元，位列中国上市互联网公司第3名，全球第8名。 当前，美团战略聚焦 Food +Platform，正以“吃”为核心，建设生活服务业从需求侧到供给侧的多层次科技服务平台。与此同时，美团正着力将自己建设成为一家社会企业，希望通过和党政部门、高校及研究院所、主流媒体、公益组织、生态伙伴等的深入合作，构建智慧城市，共创美好生活。

The mission of Meituan is “We help people eat better, live better ”. As China's leading e-commerce platform for services, Meituan operates well-known mobile apps in China, including Meituan, Dianping, Meituan Waimai, and others. Meituan offers over 200 service categories, including catering, on-demand delivery, car-hailing, bike-sharing, hotel, and travel booking, movie ticketing, and other entertainment and lifestyle services, and covers 2800 cities and counties across China. The total annual numbers of transaction users and active online merchants of Meituan reached 450 million and 6.1 million, respectively. Meituan Dianping (stock code: 3690.HK) was officially listed on the Main Board of The Stock Exchange of Hong Kong Limited(HKEX) on September 20, 2018. As of August 3, 2020, Meituan has a market capitalization of more than US$ 130 billion, ranking third in China's listed Internet companies and eighth in the world. With “eating” as its core business, Meituan is focusing on its Food + Platform strategy to build a multi-level technology service platform, covering the whole process from demand to supply in people’s daily lives. Meanwhile, Meituan is striving to become a socially-responsible enterprise, with the goal to build smart cities and create a better life for people through the in-depth cooperation with government organizations, colleges, universities and research institutes, mainstream media, non-profit organizations, and ecosystem partners.