如何抢夺Z世代，是当下品牌发展的重要议题。 在最懂年轻人的视频社区B站上，品牌应该如何用视频连接年轻人，在当下与未来同用户构建新型信任关系？又该如何通过B站营销一键三连，与新一代进行内容共创，引发用户共鸣并最终引爆流行？ 万物皆可B站，邀您共探品牌在B站引爆流行的密码......

How to seize the emerging gen Z market is an important topic for brands these days. How can brands connect with young people and build trust on Bilibili, a youth connected video community? How do you create content for this new generation, by using the marketing tools of “yijiansanlian” on Bilibili? How do you resonate with users and build popularity? The answers you are looking for can be found on Bilibili. Start sparking new trends here!

演讲嘉宾

刘斌新    哔哩哔哩副总裁   

王旭       哔哩哔哩营销中心总经理     

刘列      OPPO副总裁，全球营销总裁

吴鑫鑫   网易游戏市场副总裁

张伟       建设银行信用卡中心副总经理

哔哩哔哩是国内领先的年轻人文化社区，创建于2009年6月26日，被粉丝们亲切地称为“B站”。从早期的ACG（动画、漫画、游戏）垂类内容，到如今覆盖国创、纪录片、综艺、虚拟偶像、音乐、科技、学习等内容，B站已逐渐成长为200+万个文化标签、7000多个兴趣圈层的文化社区，你感兴趣的视频都在B站。2018年3月28日，B站在美国纳斯达克上市（NASDAQ:BILI），入选"BrandZ"评选的最具价值中国品牌100强。截至2020年一季度，哔哩哔哩月活用户达到1.72亿。

bilibili is a leading cultural community for young people in China. It was founded on June 26, 2009. Since then bilibili has gradually grown into a cultural community with more than 2 million cultural labels and more than 7000 interest circles, where you can always find the videos you have interest in. On March 28, 2018, bilibili was listed on NASDAQ（ NASDAQ:BILI ）, and selected as one of the top 100 most valuable Chinese brands by "BrandZ". By the end of the first quarter of 2020, the number of users of bilibili has reached 172 million.