今天中国孩子们的心智成长比之前任何一个年代都要快，而且比我们想象中更早地接触和认知成人世界的消费内容和相关问题。然而很多市场营销从业者仍然只是简单地把他们当成“孩子”来对待，忽略了他们作为“小大人”愈发成熟、多元化的情感和消费诉求。以孩子们对品牌的商业重要性为大背景，我们将针对“儿童营销”所要面临的社会、道德、健康和环境等相关问题和挑战进行深入的挖掘和探讨，帮助品牌重新定义儿童营销的新理念，助力品牌在儿童生活中发挥积极的作用，使品牌与儿童及其家长建立起长效、健康的关系。

Whilst we all know that kids are good for business, this panel will discuss the important ethical, social, health and environmental issues associated with marketing to kids whilst working to show how brands can develop a ‘new kids marketing manifesto’ built around playing an important positive role in their lives whilst winning lifelong loyalty from both them and their parents.

本场ppt下载：    http://roiresearch.storage.comocloud.net/roiresearch/2018/10/17/2018101788173baa3260.zip