伴随着移动互联网的蓬勃发展，小米集团走过了第一个十年。小米以“5G+AIoT”为战略，布局硬核智能生态，持续为用户提供超预期的智能生活服务。在AIoT硬核生态的驱动下，小米营销将充分发挥大数据及科技创新能力，助力广告主为用户提供覆盖生活全场景的超预期品牌服务，保证生意的持续生长。

With the rapid development of mobile Internet, Xiaomi group has gone through the first decade. Xiaomi takes "5g + aiot" as the strategy to lay out the hard core intelligent ecology and continuously provide users with intelligent life services beyond expectation. Driven by the hard core ecology of aiot, Xiaomi marketing will give full play to big data and technological innovation ability, help advertisers provide users with super expected brand services covering the whole life scene, and ensure the sustainable growth of business.

演讲嘉宾

陈高铭    小米集团 互联网商业部品牌部总经理

贾斌       小米集团 互联网商业部品牌部全国策划总经理

2020金投赏-小米营销 硬核驱动 持续生长.pdf

小米公司在手机+AIoT的双引擎战略驱动下，不断巩固硬件+互联网服务+新零售的商业模式，为消费者提供了超出预期的价值，小米也因此快速成长为国民智能生活的推动者。 “小米营销”是小米公司推出的智能营销服务品牌，以硬件+互联网服务为入口，覆盖用户全时生活场景，汇聚全维度多元化数据，助力品牌高效触达优质用户，最大化赋能品牌增长，为广告主提供全生态智能化的营销解决方案。 小米营销自2014年成立以来，服务超过5000家KA客户，致力于为客户提供更优质、更具创新力的营销解决方案，最先开拓AIoT创新营销新领域、为行业带来新的增长思路，先后斩获国内外各类大奖，获得业界普遍认可。

Xiaomi continues to consolidate the business model of “Hardware + Internet services + New retail”, which is driven by the dual-engine strategy of “Mobile phone + AIoT”. Providing consumers amazing products with honest prices, and thus Xiaomi has rapidly grown into a promoter of the national intelligent life. "Xiaomi Marketing" is an intelligent marketing service brand launched by Xiaomi. It takes “Hardware + Internet services” as the entrance, covering users' 24-7 daily scenarios, gathering diversified data from IoT devices, helping brands reach high-quality customers efficiently, maximizing brand’s growth and providing advertisers with an all-ecological and intelligent marketing solution. Since its establishment in 2014, Xiaomi Marketing has served more than 5,000 KA customers and is committed to providing customers with better and more innovative marketing solutions. It is the first to open up new areas of AIoT innovative marketing and bring new growth ideas to the industry. Xiaomi Marketing has won various awards at home and abroad, and has been widely recognized by the industry.