4-12 传立还原下沉市场中的真实消费者1016-Final Version.pdf

传立媒体是一家全球性的媒介代理公司，媒体承揽量超过$345亿美金（来源：RECMA）。传立在全球有超过7000名员工，在北美、拉丁美洲、欧洲、中东、非洲和亚太地区的86个国家设有116处办公室。基于速度、团队协作和颠覆常规，传立致力于为客户品牌及企业打造有竞争力的优势营销。传立是群邑的成员。群邑是WPP旗下的媒介投资管理机构，WPP 集团是全球传播服务集团。

ABOUT MINDSHARE Mindshare is a global media agency network with billings in excess of US$31.4 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, a world communications services group.