营销效果该如何衡量，如何证明，这仍然是大多数CMO的困惑。当品牌营销衡量转换成消费者视角，和传统的品牌维度如何兼容。以Uni Marketing为动力，阿里巴巴和凯度携手发布全球首个全链路品牌建设KPI体系，为品牌带来了最强大脑，以颠覆未来之势，将重定义品牌建设标准。作为阿里巴巴集团旗下的大数据营销平台，阿里妈妈在革新的KPI体系下，以Ad tech赋能全域传播，全量消费者实现全触点连接，贯穿品牌消费者的AIPL全链路运营，实现消费者资产全量累积，让营销投入真正成为可累计、可持续管理的投资。

Marketers are still finding it challenging to measure and verify marketing effectiveness. When evaluating brand marketing has been transformed into a consumer perspective, how is it compatible with conventional brand measurement？ Empowered by Uni Marketing，Alibaba and Kantar has co-created an integrated “insight-to-activation” solution，which will redefine brand building KPIs，bringing roadmap for brand growth. As a data tech marketing platform , Alimama will present a suite of marketing solutions that operates under the new KPIs system, digitizing consumer touch points based on a sizeable Uni-ID infrastructure and making AIPL consumer journey visible, actionable, and measurable. Investing on consumer asset will turn marketing expense into sustainable investment.