“唯流量论”今年在资本市场和消费市场都引发了争议。站在商业的角度，流量只是用户一系列行为的冰山一角。而面对新的市场环境，只有不断产出真正理解用户的行为与期待的价值内容，才能掌握营销的未来。网易态度营销的全新战略——“网易睿享生活圈”，突破流量桎梏，聚合价值人群。打造以数据为基础，价值内容为驱动，部署全网流量的营销资源体系。“网易睿享生活圈”正在通过各圈层用户数据样本搭建的大数据中台，覆盖主流平台的原创内容生态，以及创新的内容营销体验，为品牌与消费者之间建立高效的价值连接。

网易集团（NASDAQ: NTES）是中国顶尖互联网公司，致力于提供包括内容、端游、手游、电商、教育、电子邮箱业务等在内的各项线上服务。 网易传媒隶属网易集团，旗下拥有中国最受欢迎的新闻客户端之一的网易新闻客户端。网易新闻客户端多次被苹果商店评委中国大陆最受开发者认可的应用。 网易作为互联网门户资讯业务的佼佼者，在行业中始终保持领先地位。网易新闻秉持“有态度”的新闻专业主义原则和理想，为用户提供多角度、有深度、有温度的资讯内容。同时，网易新闻践行“内容消费升级引领者”战略，坚持以用户为核心，向多元内容平台升级，积极构建内容消费新生态。

NetEase, Inc. (NASDAQ: NTES) is a leading internet technology company in China dedicated to providing online services centered around content, PC-client and mobile games, e-commerce, education, e-mail and so on. NetEase Media, which belongs to NetEase, Inc. operates NetEase News. NetEase News is one of China’s most popular news mobile application and has received the editors’ choice recognition in the Apple App store for mainland China numerous times. As the pioneer of internet information service, NetEase News keeps the leading role in the industry. NetEase News only work as the most rapid, comprehensive and accurate information platform, but also stand for the principles of journalism professionalism to inspire thinking. With the unique perspective and views, we enjoy an excellent reputation among users. Moreover, based on content channels and NetEase News Mobile Application, NetEase Media offers multi-platform access to a broad array of free and fee-based community and communication services. This integrated network of high-quality services provides a cost-effective platform for advertisers to reach NetEase’s large and loyal user base.