家庭互联驱动全屏 营销价值提升 2018-10-16 15:30:00.0-2018-10-16 16:10:00.0|2018-10-16 15:30:00.0

出席嘉宾
  • 创始人、董事长兼 CEO
    冯鑫

  • 暴风tv副总裁
    候光敏

  • 京东集团市场部高级总监
    邵京平

  • 北京奥维互娱科技有限公司总经理
    黑维炜

主题阐述

随着深度互联网化的强驱动,大屏将加速进入全互联时代,家庭用户的传统客厅视听行为将逐渐改变,这种变革也让越来越多年轻人逐步回归客厅大屏,不论是更强的互动能力还是更优质的用户群体,都必将带来营销方式的创新与变化。这将给营销带来什么样的机遇与挑战?作为营销通路中的一环,暴风不仅是电视硬件终端提供者,也是互联服务的创造者,其基因中的互联网属性将赋能客厅经济,驱动大屏营销价值提升。

With the strong drive of the Internet influence, smart TV industry will accelerate into the full Internet age. The traditional audio-visual behavior of the family users is changing gradually., and more and more young people return to the living room. No matter the stronger interaction ability or the high-valued user group, it will certainly bring more creation of the brand marketing. Opportunities and challenges will come together to the marketers. As a link in the marketing channel, Baofeng is a TV hardware terminal provider and also a diversified services provider. The Internet attributes in Baofeng’s genes will drive the upgrading of marketing value of the living room economy.


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