华谊兄弟创立于1994年，是中国具有影响力的综合性娱乐集团。创立至今，华谊兄弟在影视文化行业屡创佳绩的同时，一直致力于以助力文化传承、建设精神文明为立足点，创新践行企业社会责任。多年来，华谊兄弟关注贫困地区儿童的精神成长，结合影视文化行业优势和特点，创办“零钱电影院”、开展公益放映、推广融合教育。至今，华谊兄弟已累计在全国12个省市偏远地区建成120所“零钱电影院”，惠及15万贫困地区儿童，借助光影的陪伴，为孩子们开拓视野、启迪创造力和想象力。本次大会，华谊兄弟将与合作伙伴们一道，探讨企业社会责任的未来方向和健康模式。

Founded in 1994, Huayi Brothers Media Corporation, a leading entertainment company in China, has been constantly breaking industry records while committed to fulfilling its social responsibility, improving public etiquette and ethical standards and promoting Chinese traditional culture. In this regard, the mental growth of children in less developed areas has, for years, always concerned Huayi Brothers which, therefore, with its resources and identity as a film company, centers its CSR programs around Pocket Money Cinema and other forms of showing for public service and education. By far, Huayi Bothers has built 120 Pocket Money Cinemas in village schools across China for more than 150,000 children. Huayi Brothers also provides outdoor movies in underserved areas to enrich the lives of local residents. Besides, promoting confluent education at preschool level is also one of the regular CSR programs of Huayi. This October, on the stage of ROI Festival Summit, Huayi Brothers, together with business partners, will discuss and explore the future of CSR.

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