《超级发布会》是深圳卫视和阿里巴巴台网联盟战略合作的独家共创IP，是中国电视史上第一档晚间超黄金档商业发布会直播节目，是“台网联动”全域营销的超级物种。 《超级发布会》依托深圳卫视的播出平台和制作实力，依托阿里巴巴集团天猫、淘宝、淘宝直播等平台资源和领先的互动技术，以超级内容、超级舞美、超级播出、超级互动、超级仪式感、超级宣推等6大超级特性，提供解决企业“线下公关”、“营销传播、“”销售联动“等三大诉求的三合一全域营销解决方案，为企业重新定义发布会，打造属于品牌自己的“双11”晚会。

The Super Launching is an exclusive format of product & brand launch campaign created by Shenzhen TV – Alibaba alliance. It is the first prime time live TV launching show in the country. Attached with SZTV and Alibaba, The Super Launching is developed on the strengths of both. As one of the leading TV program makers, SZTV owns a group of media elites and captive audiences. The other ally, Alibaba, the leading e-commerce platform, owns live-streaming platforms on Taobao and TMall to spread the program in multimedia channels with interactive experiences. By providing Super Content, Super Stage Design, Super Broadcasting, Super Interaction, Super Sense of Ritual and Super Promotion, The Super Launching aims to turn product and brand launch marketing campaign from traditional press conference into a spectacular and unique experience. The Super Launching offers multi angled solutions throughout the marketing process,enabling brands to establish their own Double 11 Gala.