十次曝光不如一次在针对性场景下的曝光， 十次互动莫过于一次对消费者心智的影响。 在万物皆媒介的时代， 小米IoT，作为全球最大的智能硬件平台， 如何为消费者提供全场景服务，渗入式引导心智？ 诸多智能硬件及软件入口，如何赋能大数据，真实地洞察消费者行为、喜好？ 围绕个人手机入口、家庭OTT入口、生活IoT入口，如何将产品渗透于用户的生活？ 借助新零售模式，如何缩短用户路径，形成商业闭环？ 小米智能生态营销将和大家分享物联网时代的全场景营销实例。 让我们，与消费者走心。

Times count, but one move with smart tech can win users’ hearts. In the era of IoT, how could the world’s leading IoT platform, Xiaomi, satisfy its users with omni-scenario service and guide them through the journey? With data from smart devices and the applications, how could we leverage it to better understand users’ behaviors and tastes? With mobile, OTT, and IoT, how could we walk the products into users’ lives and hearts? With new retail model, how could we shorten the decision journey and develop a business loop? This time, Xiaomi will share intelligent marketing cases in IoT era. This time, let’s win users’ hearts.

本场ppt下载：    http://roiresearch.storage.comocloud.net/roiresearch/2018/10/15/20181015213311a6188a31.zip