ROI Festival is the world's first commercial creativity award, aiming to reward the most creative brands and enterprises, and encourage companies in the commercial creativity field to obtain the most efficient commercial returns with the most limited budgets. The Chinese character "投" in the name refers to return on investment, which is abbreviated as ROI in English.

Mission of ROI Festival:

Promote Chinese commercial creativity and empower the growth of global enterprises!

Vision of ROI Festival:

To become one of the top three creativity awards in the world, with entries from more than 100 countries, and to establish a museum for global collection, research and promotion of Chinese commercial creativity!

Values of ROI Festival:

Pursue sustainable development, spread positive and benevolent power,

Ignite people's belief in creativity, and pass it on to people who are more outstanding than ourselves!

Shanghai ROI Festival Culture Media Co., Ltd. was founded in 2008 in Shanghai, China. After 17 editions of development and accumulation, the ROI Festival Commercial Creativity Award has become one of the most high-profile creativity awards in Asia. In 2022, more than 4,000 outstanding commercial creative works and cases submitted by over 1,100 top-tier professional companies from more than 20 countries and regions participated in the competition. The annual ROI Festival International Creativity Festival held in Shanghai attracts active participation of creative professionals from all over the world, and has become one of the most influential creativity ceremonies in Asia. In 2022, nearly 10,000 professionals from around the world registered for the Creativity Festival.

1. With ROI market quantification of creativity as the standard, it is the world's first commercial creativity award.

   
   

2. Authoritative and objective: In the review process, professional judges and standardized procedures, coupled with cooperation with third-party authoritative institutions, ensure the authority and objectivity of the results.

   
   

3. Active participation of brands: It is the first award presented to brand owners in recognition of their contributions, commending them from the enterprise perspective for maximizing the use of product creativity R&D budgets or communication creativity marketing budgets to achieve the maximum return on investment, which promotes the sound development of the industry from the industry perspective.

   
   

4. Authoritative judges: The award gathers top domestic and foreign decision-makers in enterprise product R&D and brand management, as well as senior executives of international 4A companies and leaders of influential local companies as judges, establishing the authority and influence of the award. Their final selection also represents the annual trend of commercial creativity to a certain extent.

   
   

5. Participation of numerous advertisers: adidas, Hermes, Anker Innovations, ANTA, YUM China, Pepsi, P&G, BMW, Porsche, PIAGET, Burberry, Calvin Klein (CK), Cartier, Tiffany, DONGFENG-NISSAN, Dong-E-E-Jiao, Ferrari, GlaxoSmithKline (GSK), Gucci, Haier, HUAWEI, Wyeth, JD, Geely, Banana Umbrella, Shell, Cadillac, Master Kong, Coca-Cola, Christian Dior, Lancome, Lego China, Lay's, Liby Group, Unilever, Lenovo, Louis Vuitton, Land Rover, Martell, Mars, McDonald's, Mercedes-Benz, Mead Johnson, MENGNIU, Michelin, NAIXUE, NIKE, L'Oreal Group, OPPO, POPMART, TSINGTAO, Nestle, Remy Martin, HONOR, Lindt, Samsung, SEMIR, Shanghai Volkswagen, TCL, vivo, Perfect Diary, Volvo, Chanel, Xiaomi, Starbucks, Estee Lauder, Yili, Mondelēz, FAW Audi, etc.

   
   

6. Participation of numerous well-known creative companies: Isobar China, Ogilvy, Mindshare, dentsu China, OMD, Hylink, Initiative, Vision star, Blue Focus, Leo Burnett, Aspiration, THREE S COMPANY, GIMC, TIANYUKONG, H+K Strategies, Wavemaker China, CIG, Publicis Media, YOYA DIGITAL, i2mago, iNSPIRE, etc.

   
   

7. Participation of top-tier media and digital media: iQIYI, Baidu Marketing, Bilibili, Caixin, CHAOJIHUICHUAN, Kuaishou Magnet Engine, Douyin E-Commerce, Focus Media, JD, Ocean Engine, mangoTV, Qihoo 360, SMZDM, tv.sohu.com, TikTok, Tencent, NetEase, Weibo, xiaohongshu, Asiaray, Youku, Zhihu, etc.

   
   

8. E-commerce service companies and MCN institutions: BAOZUN, CHENFAN, JGPY, Kaytune, lily&beauty, linkworld, MEONE, moligroup, Cheil, RUOYUCHEN, Joy Media, Onechance, i2mago, etc.