With the strong drive of the Internet influence, smart TV industry will accelerate into the full Internet age. The traditional audio-visual behavior of the family users is changing gradually., and more and more young people return to the living room. No matter the stronger interaction ability or the high-valued user group, it will certainly bring more creation of the brand marketing. Opportunities and challenges will come together to the marketers. As a link in the marketing channel, Baofeng is a TV hardware terminal provider and also a diversified services provider. The Internet attributes in Baofeng’s genes will drive the upgrading of marketing value of the living room economy.