New retail, the buzzword of the past 3 years, is now almost too broad to define. The promise of new retail is a seamless merger of online, offline and logistics. But what does it really take to deliver the future of new retail? It means new approaches to performance marketing. It needs to be customer centric, with full consideration of the end to end customer experience. It requires breaking down data silos across functions, platforms and partners. It requires new agency model that are modular, adaptive and agile. Winning brands are integrating online and offline data, incorporating everything from the categories customers browse online to their responses to digital marketing to the frequency of visits to physical stores and the amounts they typically spend there. Mindshare will share how our expert team and bespoke products have helped our clients to unlock the potential of new retail.