From Apollo's autonomous car ecosystem to DUEROS' voice-interaction system, Artificial Intelligence is changing people's lifestyle in scenarios such as traveling, daily life, communication, and business applications. As a technology company, Baidu has been committing to make the complicated world simpler through technology. For ROI FESTIVAL this year, Baidu, in association with brand owners and global well-known agencies, explores AI marketing's new trends. Baidu uses AI marketing to understand customers' needs better, to expand the boundaries of creativity through technology, and to keep the brand value increasing with the help of AI marketing empowerment.