Suning adheres to the essence of "retail" and builds a whole-scene retail platform with smart retail. Open up the whole layout of online and offline business, around the content, community, community and other marketing models, dig deep into different market levels of user groups, and use digital technology to connect customers, commodities, payment, location, timing in the scene, to create a higher quality and more intimate service under the multiple layout. At present, the consumption force is giving birth to change. Suning's marketing mode is iterative innovation in the process of change and invariability, which is closer, more complete and more intelligent.

Suning.com is a leading O2O smart retail in China. Facing the era of Internet,Internet of Things, and Big Data, Suning.com continuously promotes the smart retail and O2O integration strategy, carries out full-category operation,multi-channel operation and global development, opens logistics cloud, data cloud and financial cloud, and realizes one-stop service experience anytime through the multiple user interfaces coordination of POS terminal, PC terminal, mobile terminal and OTT terminal. In 2018, Suning.com ranked among the Fortune Global 500 once again. Among China Top 500 Valuable Brands in 2018,Suning.com ranked the 13th place for its brand value of RMB230.628 billion, and stably ranked the top 1 in the retailing industry. After 29 years of growth and development, Suning has established an omni-channel network by promoting the Internet-oriented reconstruction of stores, the rapid development of online and mobile platforms and extensive OTT coverage. With a presence in more than 600 cities both at home and abroad, Suning offline smart stores include Suning.com Plaza, Suning CVS，Suning Cloud County Store, SuFresh, Redbaby, Jiwu and Suning Motor Store. By the end of June 2019,Suning had more than 12,000 innovation Internet stores and outlets, ranking the top in the domestic offline chain, and its online platform now ranks 3rd in China's B2C market through self-management, open platform and cross-platform operations. Suning.com membership has reached 407 million.