The era of new retail has arrived, and with it has come new types of consumers, new market landscapes, new products, new channels, new media and new business models. Consumer demand is experiencing continuous change and increased fragmentation. Traditional marketing approaches are no longer sufficient. Optimization of marketing effectiveness is now of paramount importance for brand owners looking to win the digital battle.Nielsen leverages the power of Big Data to ensure marketing processes are effectively measured, analyzed and ultimately, improved. By analyzing the consumer shopping journey from the initial ad impression to the final purchase decision, Nielsen connects today’s fragmented digital landscape to drive marketing effectiveness, advertising efficiency and channel management. Big data is making the impossible possible by creating accurate consumer portraits, integrating online and offline channels, revealing branding and sales opportunities, as well as connecting the new retail landscape.

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.