It has been a common belief that there are three strategies known to drive business growth: creating new markets, serving broader stakeholder needs, and rewriting the rules of the game. Taking social responsibility and giving back to the society was usually seen as just an add-on when a corporation becomes successful. In recent years, more and more corporations have made social progress and human well-being the purpose of their business development. They made purpose central to their strategies, using it to redefine playing fields, reshape value propositions and boost growth. The power of purpose is emerging as a new source of growth for business. In the field of communication and marketing, more and more successful campaigns have appeared as well. How do we properly plan for brand purpose and business growth? How do we engage with consumers? And how will this change our business landscape? Publicis Groupe would like to take this opportunity to discuss with our clients the way of growth with purpose.

Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in communication. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalization at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organization, its clients have facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 95,000 professionals.