Humanizing consumers in lower tier cities Recent study shows more than 68% of Chinese consumers live in Tier 3 cities and below. Their strong consumer confidence along with their desire for new information makes them high potential audience for brands. As a marketer in Tier 1 cities, you have some ideas of the consumers and markets in lower tier cities, but do you really understand how to achieve brand growth in these cities? Join Mindshare at ROI Festival this year as we set about to humanize lower tier city consumers, backed by our proprietary research. Join us to unlock the vast potential of Chinese lower tier cities.

ABOUT MINDSHARE Mindshare is a global media agency network with billings in excess of US$31.4 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, a world communications services group.