Threats and opportunities coexist in the challenging market this year. "Innovation" and "Growth" have become the key concerns for each marketer. As we all know that customer needs is the start point of marketing journey, while satisfying procedure is the end of it. Baidu is evolving itself in the era of Artificial Intelligence, transforming business from traffic operation to user operation fast. With the help of AI Marketing Methodology, advertisers can capture customer needs precisely more than any other ways. In the start of AI Marketing circle, advertisers will enjoy a more innovative communication mode and a more scientific media buying guide; in the end of this circle, mini-program and CRM system could help to link the chain, realizing growth of the brands seamlessly. In ROI Festival 2019, Baidu will invite global brands and agencies, as well as digital marketing professionals to discuss how to use AI technologies to help business grow innovatively and consistently. From marketing theory to practice, and from marketing start point to end point, Baidu’s mission is to make the complicated world simpler use technology.

Founded in Beijing’s Zhongguancun in 2000, Baidu is the leading Chinese language Internet search provider and the largest Chinese website globally. Robin Li, co-founder of the company, holds a patent for hyperlink analysis, making China one of only four countries in the world with the core technology behind the independent search engine besides the U.S, Russia and South Korea. With its mission to “make the complicated world simpler through technology”, Baidu is committed “to be a top global technology company which best understands users’needs and enables their growth”, and is world-leading in terms of innovation investment and R&D. According to a report published by Patent Protection Association of China, Baidu leads China’s AI patent applications with 2368 filings in total.