With gradual decline of flow bonus and increasing partitions of user contact media environment, how media stimulate new growth energy and refresh the vitality of inventory market has become an important research topic. In 2018, Meitu released the “Beauty and Social Media”strategy and thereby opened up the path of social-oriented transformation. Through the efforts of more than 1 year, Meitu has located the balance between user visits and commercial interests, and achieved sustainable and healthy development. At present, basic on existing “Beauty and Social Media” strategy, Meitu will bring up a strategic upgrade in ROI Festival for the first time. Under the frame of new strategy, what kind of marketing kits will the commercial arrangement of Meitu provide for brands? Let’s wait and see what will happen in the Meitu special session on October 17th.

Founded in 2008, Meitu has a mission to inspire people to express their beauty, and a vision to be the tech company that best understands beauty itself. Through products like the Meitu BeautyCam photo apps, the Meipai short-form video app, and Meitu smartphones, Meitu has shaped the way beauty is expressed and shared around the world. Headquartered in Xiamen, Meitu also has branch offices in Beijing, Shanghai, Hangzhou, Guangzhou, Shenzhen, and Hong Kong. Overseas locations featuring localized applications and services include branches and offices in the US, Brazil, India, the UK, Japan, South Korea, Singapore, and Indonesia. On December 15, 2016, Meitu was listed on the Hong Kong Stock Exchange (Traded as 1357.HK)