In view of the new-generation of consumers' keen demand for access to up-to-date financial, business and wealth management information anytime and anywhere, we at Yicai Media Group not only hew to the journalistic ideal that professionalism creates value but have also not stinted in our efforts to innovate. We have thus expanded and diversified the application of our financial content to adapt to different production scenes, multi-products and consumption scenarios. As a professional financial media, Yicai Media Group is currently cultivating a scene content ecology that targets user behavior and which is oriented toward customer appeal. Our media-contributed content production model enables interaction with our viewership in various tableaus and at different levels. We are further crafting intellectual property media products with a higher communicative value, thereby generating greater value for our partners and clients.

Yicai Media Group, a subsidiary of Shanghai Media Group, is headquartered in Shanghai, founded in July 2003. Yicai has become China’s largest financial media group with a wide variety of business divisions including Yicai APP (mobile app), Yicai website(www.yicai.com), Yicai TV, China Business News, YiMagazine, Yicai Research Institute, CBN Data and Yicai Global(www.yicaiglobal.com), a very own English-language news stream Yicai Global. As a mainstream financial media, Yicai Media Group delivers more than 2,000 items of text, videos, data and analysis on a daily basis, and provides a wide range of professional services, including advertising, organizing conference and forum, content solution, content customization, investor education and design service. Yicai aims to become a globally influential and credible group of digitized financial media and information services. Yicai has established itself as China’s largest provider of original financial contents. More than 10 million users access Yicai news, video and data contents via smart devices, while millions of users watch TV, read print magazine and newspaper. In addition, by copyright collaboration, content licensing and strategic partnership, Yicai distributes its news, video, data analysis products to leading media platforms and financial institutions at home and abroad and builds up an omni-media, cross-platform and globalized content ecosystem, influencing tens of millions users’ expectation towards economy and financial markets.