The “digital” competition led by consumer trends is maturizing, and brands have entered the digital age in all aspects. Solely relying on digital capabilities  is no longer a long-lasting competitive advantage. The high-quality client experience is the key to today‘s brand success. Using digital technology to understand the needs of consumers, engaging consumers through omnichannel, and seamlessly connecting products and services, is essential for brands to understand the next generation of consumers and for service providers to build more personalized and experiential client relationships.  Accenture Interactive defines itself as Experience Architects who provide truly end-to-end offerings that delight customers and drive superior marketing performance across omnichannel experience, also helping clients succeed in today’s fast-changing, hyper-connected world by transforming their customer experiences across the entire customer journey.

HO Communication is a leading digital marketing agency acquired by Accenture Interactive. Established in 2015, HO Communication offers a connected set of marketing services ranging from content creation, creative design to branding and media services that create engaging brand experiences for clients. With more than 260 emplyees, Ho Communication now has offices in Shanghai, Beijing, Chengdu and Nanjing.