Tomorrow’s retail landscape will be people-centered, where products, channels and demand is unique to each consumer, bringing unprecedented uncertainty to the market. At the same time, the China market is made increasingly complicated by its massive population, various channels, and countless products. How to truly open new doors and achieve growth, instead of simply following the allure of “new retail” has become a challenge for the entire industry. The prerequisite for achieving growth is to first uncover real opportunity. Whether it is strategic direction, decision or execution, fully leveraging data that merges people, product and place will be essential for success in the future. Uncovering Opportunities and Taking Aim: The current status of retail landscape, including the overall development of online, offline and O2O markets and the latest shifts in consumer trends Successful cases of retail innovation and winning principles. Mapping the Battlefield and Realizing Growth: China's overall FMCG market growth by province and analysis on the driving force behind Urban distribution and coverage of China's FMCG market Characteristics and trends of high-growth cities by tier

Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90% of the world's population. For more information, visit www.nielsen.com.