Everybody is talking about innovation. How to innovate? It must be digitizing! The digital transformation of media and marketing is now close at hand. Digital media is the platform foundation of digital marketing, and it can meet that three requirements of digital marketing only with digital media: precision, timeliness and systematization. On the way forward for media digital transformation, where there is light in the heart, there must have hope in the future. Focus media, as visionaries and practitioners, will join hands with experts and scholars to discuss the trend, problems and methods of media digital transformation.

Focus Media was founded in 2003 and created the elevator media advertising model. Its IPO in2005 on NASDAQ was the first among Chinese advertising company. In 2007, it was included in the NASDAQ100 Index. In2015, Focus Media returned to the China A-share market. As the undisputable leader in offline advertising industry, Focus Media owes its impressive RMB10+billion results to the pivot aluse case of “elevator”. Elevators are the part-and-parcel of urban infrastructure and everyday life. It addresses the mass population passing through elevators with high frequency and low distraction. This makes elevator media the favorite resources for advertising success today. Focus Media covers 300 out of the 400 million Chinese urban residents everyday. Focus’ elevator campaigns generate 500+million impressions per day across 230+cities and more than 2.6 million elevator terminals, making it as “China’s most brand-exploding media”.