In recent years, Chinese brands have been going global. In 2018, the export volume of of China maintained a steady growth rate, while the brand power of the leading enterprises continued to strengthen, reaching double-digit growth for the first time in three years. In addition to the increase in volume, the pace of optimization of sea structure has also accelerated. Among them, the proportion of high value-added trade in the upper part of the value chain has reached 60%, and the output value of high-tech manufacturing industry has risen to the next to the U.S., accounting for 1/4 of the world. Google has participated in and witnessed the development of Chinese brands going global. In the forum they will share their understanding of the current environment, and how Chinese companies overcome the challenges at different stages when going global.

Founded in 1998, Google focuses on providing a variety of services for people and businesses around the world. Our mission is to organize the world’s information and make it universally accessible and useful. Since its inception, Google has grown to a global technology leader with more than 70 offices in more than 40 countries around the globe. In China, Google keeps contributing to China's economy, culture, developer's and internet industry with forward insight and innovative thinking. In today’s globalization and digitalization process, Google helps Chinese customers achieve a win-win situation in their global and local business via solid action. Google also provides a healthy ecosystem for Chinese developers and supports them build successful businesses in every steps of innovations. Moreover, Google is a cultural contributor through supplying a platform to preserve and promote Chinese cultural and historic treasure to art-lovers globally. Google fosters moonshot thinkers by promoting innovation and entrepreneurship spirit within the China’s tech industry and strong support of programs that cultivate talented technology professionals.