Delving into consumer insights of the Gen Z population in China, the session will shed insights into what this millennial generation care most about as well as uncover the opportunities that brands and marketers can leverage to engage this demographic based on their passions.

Zenith is The ROI Agency. We blend data, technology and brilliant specialists to scout out new opportunities, solve complex challenges and grow our clients’ businesses. Zenith is part of Publicis Media, one of four solution hubs within Publicis Groupe [Euronext Paris FR0000130577, CAC40], and has offices within Publicis One. We have over 6000 brilliants specialists across 95 markets. We are experts in communications & media planning, content, performance marketing, value optimisation and data & analytics. Zenith works with some of the world’s leading brands including, Essity, Electrolux, Kering, Lactalis, Luxotica, Nestlé, Nomad Foods, Oracle, Perrigo, RB, and 21st Century Fox.