"Private domain traffic", a popular Internet concept, breaks into vision of marketers and stirs heated discussion. “Private domain traffic” always appears with multiple words such as "customer", "web celebrity", "community", "transformation" , “big data”, “Martech”, “automation” and other buzz words at the same time. However, from the views of CMOs, these perspectives seem to be biased. With the increasing difficulty and high cost of traffic acquisition, traditional communication way cannot meet the needs of the growth of corporations anymore. Public domain traffic could create buzz, while the quality and quantity of private domain traffic is the key to monetize. How to reshape the business model and monetize the traffic as much as possible has become the challenge for CMOs. For CMOs, how to connect O2O loop and create one’s own private domain traffic becomes a great concern. What approach can be taken to balance the customer activeness and loyalty and consistent brand personality and brand experience? Most importantly, how can the traffic monetize, not just stick in the level of communication? Isobar China Group, a leading digital transformation agency, will focus on this topi

Isobar is a global digital agency transforming businesses and brands through the creative use of digital. Isobar is part of the Dentsu Aegis Network, a wholly owned subsidiary of Dentsu Inc. Isobar China Group has nearly 1000 digital marketing pioneers in offices across China, with hubs in Beijing, Shanghai, and Wuhan. Isobar China Group also includes Isobar, OMP - Linked by Isobar, VeryStar - Linked by Isobar, and Isobar Commerce. Isobar China Group won the 2018 Most Effective Agency Office in the Greater China Effies, and 2018 Digital Media Agency of the Year and 2017 Digital Creative Agency of the Year at the ROI Festival. From 2011 to 2017, Isobar China Group was awarded Digital Agency of the Year in Campaign China and won the China Advertising Digital Award for six consecutive years. http://www.isobar.com/cn/en/