As the Social Domain Era has already come, social media becomes a very instrumental part to brand marketing and involves into enterprises management strategy as well. During corporate R&D, product promotion and sales sections, Weibo always serves enterprises with the perception of Social First, penetrating social elements into brands’ whole value. Being an open square-like media, Weibo has three unique marketing values. The first value is Weibo can integrate hotspots with a great level of effectiveness. The second value is Weibo has the capability of communicating function based on interests and social relationships. The third value is Weibo can create a massively syntonic impact within this platform. By the unique marketing features, Weibo is able to maximize brands social value and boost their corporate influence.

Weibo is a leading social media platform for people to create, distribute and discover Chinese-language content. It provides an unprecedented and simple way for people and organizations to publicly express themselves in real time, interact with others on a massive global platform and stay connected with the world. Since our inception in 2010, Weibo has amassed a large user base. In December 2016, Weibo had 313 million MAUs and 139 million average DAUs, increasing from 236 million MAUs and 106 million average DAUs in December 2015, and 176 million MAUs and 81 million average DAUs in 2014