Youku launched its new brand identity, themed “Breakthrough the boundless future” in July. There are several variety shows and dramas receiving high reputation this summer, such as“Street Dance of China”season 2 and“The Longest Day in Chang'an”. Leveraging the diversified and high quality content, as well as the integration of promotion and distribution, product technology and content among Alibaba digital media and entertainment business group, Youku has consecutively set the new record of daily active user since the 2018 World Cup. The Alibaba digital media and entertainment business group has sound the clarion call to re-capture the entertainment market.

Youku Business Division is China’s leading digital entertainment platform, covering 580 million multi-screen devices and has 1.18 billion views per day. Youku BD’s business spans PC, TV and mobile devices. Its wide-ranging content contains copyrighted content, co-produced content, in-house productions, UGC/PGC (User/Professionally Generated Content), live webcast, and VR (Virtual Reality). Youku BD’s business lines include subscription services, games, smart hard ware and artists brokering, connecting content creation, marketing&promotion, merchandising and fans economy to form a complete value chain of media and entertainment.