As China’s economic growth is under pressure, striving for solid business growth is of necessity for corporations seeking consistent development. In the era of mobile internet, Weibo connect brands with consumers via social relations and quality contents. Therefore, 「Social First」has become a strategy adopted by a notable number of corporations. Weibo, in a shared future with corporations, are devoting itself to help corporations practice the Social First strategy to realize continuous growth. We have invited industry experts to join our forum to discuss, from different angles, how social first strategy benefit corporations ‘development in the era of mobile Internet.

Weibo is a leading social media for people to create, share and discover content online. It combines the means of public self-expression in real time with a powerful platform for social interaction, content aggregation and content distribution. Any user can create and post a feed and attach multi-media and long-form content. User relationships on Weibo may be asymmetric; any user can follow any other user and add comments to a feed while reposting. This simple, asymmetric and distributed nature of Weibo allows an original feed to become a live viral conversation stream. Weibo enables its advertising and marketing customers to promote their brands, products and services to users. Weibo offers a wide range of advertising and marketing solutions to companies of all sizes. The Company generates a substantial majority of its revenues from the sale of advertising and marketing services, including the sale of social display advertisement and promoted marketing offerings. Weibo has developed and is continuously refining its social interest graph recommendation engine, which enables its customers to perform people marketing and target audiences based on user demographics, social relationships, interests and behaviors, to achieve greater relevance, engagement and marketing effectiveness.