A session that balances Data Privacy and delivering 1:1 consumer engagement at scale in China. This understands the impact of tightening regulation trend and implications on data driven transformation for brands. This topic will tackle the implications of tightening privacy laws on audience strategies, personalization and measurement. We will speak to experts to address challenges and opportunities for marketers under new data privacy regulations.

Starcom is the Human Experience Company. A world-renowned media communications agency, we believe the alchemy of people and technology creates experiences people love, and actions brands need. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Airbnb, Fiat Chrysler Automobiles, Kellogg Company, Kraft Heinz, Samsung, Visa and more. Starcom is part of Publicis Media, one of four solution hubs within Publicis Groupe [Euronext Paris FR0000130577, CAC40], and has offices within Publicis One.