Chinese brands' go-global process has entered the stage of interaction and conversation. Many outbound businesses face the challenge of increasing brand popularity and connecting with the target consumers. How can Chinese outbound businesses develop interactive and real-time advertising strategies in order to resonate with consumers through creative content that matches the brand voice? How to start from brand marketing and find a winning strategy that suits the Chinese businesses? Twitter will show you how the combination of brand power and business efficiency helps Chinese businesses better explore international opportunities.

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