For too long, the ad world has been in its own world, separate from other creative industries and becoming less relevant to consumers. In this keynote address, Marc Pritchard, P&G Chief Brand Officer, will talk about the vast sources of creativity available to broaden the view of what advertising could be, at a time when change is needed. He’ll share how P&G is meeting growing consumer demand for authentic stories and experiences that positively impact society and humanity by merging the ad world with other creative worlds and how this leads to more inspiring creativity that people want to experience time and time again.

P&G is a global leader in fast moving consumer goods focused on providing branded consumer packaged goods of superior quality and value to our consumers around the world. Our products are sold in more than 180 countries and territories primarily through mass merchandisers, grocery stores, membership club stores, drug stores, department stores, salons, distributors, e-commerce and high-frequency stores. We continue to expand our presence in other channels, including perfumeries and pharmacies. We have on-the-ground operations in approximately 70 countries. P&G Purpose We will provide branded products and services of superior quality and value that improve the lives of the world’s consumers, now and for generations to come. As a result, consumers will reward us with leadership sales, profit and value creation, allowing our people, our shareholders, and the communities in which we live and work to prosper.