As a cultural community where young people gather in China, most of the people we serve are young people. So what kind of group is this? How do you greet this culture and consumer needs of this group? When young people become the first go-to choice of prominent brands and revolves around the interest of young users, high-quality content is a more effective communication method between these brands and young people. How can we promote brand increments with content as the core form of marketing? As a brand that touches younger groups and builds emotional connections with them, it will help brands return to the needs of young people and open up new businesses with the correct form of content marketing.

Bilibili represents the iconic brand of online entertainment with a mission to enrich the everyday life of the young generations in China. With our website first launched in June 2009, we have evolved from a content community inspired by anime, comics and games (ACG) into a full-spectrum online entertainment world covering a wide array of genres and media formats. We pioneered the ‘‘bullet chatting’’ feature, a live commenting function that has transformed the viewing experience. We provide an immersive entertainment experience and high-quality content that caters to the evolving and diversified interests of our users and our communities, and have built our platform based on the strong emotional connections of our users to our content and communities.