Whether you are a gamer or not, we are already in this game era. Game is the Z generation user's main way of entertainment. In 2019, everyone in the game marketing industry is talking about reaching a boarder market, reaching a boarder audience, and breaking the young age limit. Gamified filter finds its way out of all the creative ideas, builds user habit of engaging branding and social fission marketing, boosts up brand impact and conversion rate. It is a new weapon for new generation marketing.

NetEase Games is the online games division of NetEase, Inc. (NASDAQ: NTES), developing and operating some of China’s most popular PC-client and mobile games. As one of the world’s largest incubators of quality online game content, NetEase Games is dedicated to supporting the growth of innovative studios around the globe and growing an international presence along the way. To complement its self-developed games and world class R&D capabilities, NetEase Games also partners with other industry leaders including Blizzard Entertainment, Mojang AB (a Microsoft subsidiary) and other global game developers to operate some of the most popular international online games in China.