Bitauto’s AI products are targeted to provide automobile manufactures' advanced digital marketing solutions, by analyzing and applying the advantages of segmented data tags on the foundation of comprehensive historical vertical data. With each stage’s sales and marketing solutions throughout customer’s vehicle purchase journey, mainly including four parts: “Intelligent advertorials generation”” Targeted advertising” “Intelligent e-commerce” and “ intelligently integrated online to offline”,Bitauto’s AI products can know the users well and approach them precisely, then drive them to the sales. Chinese spring festival month is a low car purchase month for most of the automobile dealers, at the mean time, a fewer users surf on the internet . However, as the first clients of the Bitauto's AI products, NIO ES8 received lots of customers’ attention and successfully converted to hot sale leads . Nearly 70% of hot sales leads paid deposit and many were converted to direct sales.

Bitauto Holdings Limited (NYSE: BITA) is a leading provider of internet content & marketing services, and transaction services for China's fast-growing automotive industry. Bitauto’s business consists of three segments: advertising and subscription business, transaction services business and digital marketing solutions business.Bitauto's advertising and subscription business provides a variety of advertising services to automakers through the bitauto.com website and corresponding mobile apps which provide consumers with up-to-date automobile pricing and promotional information, specifications, reviews and consumer feedback. Bitauto also provides transaction-focused online advertisements and services for promotional activities to its business partners, including automakers, automobile dealers, auto finance partners and insurance companies. Bitauto offers subscription services via its SaaS platform, which provides web-based and mobile-based integrated digital marketing solutions to new car automobile dealers in China. The SaaS platform enables automobile dealer subscribers to create their own online showrooms, list pricing and promotional information, provide automobile dealer contact information, place advertisements and manage customer relationships to help them reach a broad set of purchase-minded customers and effectively market their automobiles to consumers online.Bitauto's transaction services business is primarily conducted by its controlled subsidiary, Yixin Group Limited (SEHK: 2858), a leading online automobile finance transaction platform in China, which provides transaction platform services as well as self-operated financing services.Bitauto's digital marketing solutions business provides automakers with one-stop digital marketing solutions, including website creation and maintenance, online public relations, online marketing campaigns, advertising agent services, big data applications and digital image creation.