Last year, PHD presented MERGE | The closing gap between technology and us, where we explored how technology and human evolution have progressed since the 1950s and what the world will look like over the next 25–35 years, where the two become inextricably linked.  Now one year later, we take a closer look at the next generation of mankind, as individuals around the world merge first-hand and forever change their life story. Merge 2.0| A New Kind of Humanity explores how brands and marketers can connect with a new wave of consumer.

PHD is known globally as an innovator in communications planning and buying across broadcast, print, digital, mobile, social and emerging media. In 2018, PHD Shanghai was ranked the most-awarded media agency in China and fourth in the world by the Gunn Media 100.PHD has over 4,000 staff working in over 80 offices worldwide, having been founded in London in 1990 as the first planning-led media agency. Built on a culture of thought leadership, innovation and creativity, with a philosophy of “Finding a Better Way”, PHD is today one of the world’s fastest growing media and communication agency networks.   Launched in 2006, PHD China quickly established a reputation for delivering innovative solutions for its clients, which include Unilever, AMOREPACIFIC, Volkswagen Group, Porsche, Bentley, Disney and HP. The agency has also been consistently named one of Greater China’s Media Agencies of the Year in 2010, 2012, 2013, 2016 and 2017 by Campaign magazine, and APAC Media Agency of the Year at the Mumbrella Asia Awards 2017.