What's New this year

01   Call Entry Time Extended

Call Entry period is April 1 to June 30, with Early Bird ending on May 31.

Fifteen days more than last year.

Nomination list is to be released on August 12; all awards including Gold, Silver, Bonze, Grand Prix, Best of the year awards shall be announced at the ROI Awards Ceremony on October 14.

02   Award Categories Adjusted

There are six GROUPS for entry this year. They are: Brand Company group, Agency Company group, Media Company group, Products group, Overseas group, and Production Company group.

In terms of categories there are new adjustment and improvement in the followings:-

1. Brand Company group

• BD-1005 Digitalized Branding & Effect Integration:

In the digital content platform, driven by content and data, promote the integration of marketing and operation, and realize the integrated innovative case of brand building, mental seeding, and sales transformation.

2. Agency Company group

• CA-1030 Terminal Smart Equipment Integrated Marketing

refers to cases that take one or more smart hardware such as smart phone, smart wear, smart TV, and smart speaker as the marketing channel, giving full play to the hardware characteristics and system integration ability, and realizing the cases through innovative scenario marketing.

• CA-6001 Data Management

refers to cases that use DMP, CRM, sCRM and other data management application tools, to implement marketing and consumer data management, and realize precision marketing.

• CA-13 Games Marketing

CA-1301 Sports Marketing: refers to cases of brand marketing communication with sporting events (competition, teams, individuals) as the core.

CA-1302 E-sports Marketing: refers to cases of brand or product marketing activities with E-sports events (competition, teams, individuals) as the core.

• CA-1402 Social Content Marketing & Operation:

refers to cases based on content scenario, stimulate users' potential interest through live broadcast, short video and other content operations, and form an e-commerce case of coordinated growth of branding and sales.

3. Media Company group

• CB-1007 Information Platform

refers to integrated marketing cases on information service platforms (integrated or vertical).

• CB-1010 Talent Content Creation

refers to cases that use talent original creativity as core, in the form of video, graphics, animation, etc.

03   Call Entry in Key Regions Expanded

Diversified development of members of the ROI Foundation, call entry shall continue to go forth in a more international direction. The organizing committee will rely on the strength of members in more key regions to attract excellent works.

3 Key Tips below:

01   Entry Guide to 2022 ROI Awards

Online entry guide to 2022 ROI Awards (Chinese version) available at: 《2022金投赏商业创意奖在线版参赛指南》。English version entry guide pdf format will be available shortly.

Printed guidebooks in Chinese will be available around April 11 . Please contact us to obtain your own copy.

02   Submit your works

Click here to login to ROI Entry Submission System：https://entry.roifestival.com

System opens on April 1. After login, you will find the detailed description of the ROI Awards and the contact information of organizing committee.

03   If I have further questions...

You can add our official service wechat: roifestival001. You will be served as best that we can;

You can also follow our official wechat public account 微信公众号：金投赏 and 金投赏商业创意奖

Please be reminded! 2022 ROI Business Creativity Awards call entry starts April 1, and closes June 30. Welcome to follow ROI official news. This year's ROI awards can be yours.