“创”造增长 2021-10-15 13:15:00.0-2021-10-15 13:35:00.0|2021-10-15 13:15:00.0

主题阐述

打造经得起时间洗礼的品牌,是每位营销人的梦想。宝洁已在全球市场走过了184年的历程,同时在中国市场也已深耕33年。我们所积累的丰富经验表明,长期以来基于产品寿命周期的品牌建设模式是有可能被打破的。要让品牌保持年轻和活力,则需要深思熟虑和不懈努力。

请听一下宝洁如何通过持续发挥创造力赢得了一代又一代消费者的青睐,融入到他们生活的方方面面;积极建立并倡导社会正向的价值观;助力打造实现世界可持续发展的解决方案。让我们共同发挥创造力,促进增长,向善而行,在保持品牌活力的同时,实现长期繁荣发展。

It is every marketer’s dream to build brands that withstand the test of time. At P&G, our learning over 184 years around the world and 33 years in Greater China show that it is possible to defy the age-old Product Life Cycle brand building model. But it takes deliberate effort. Hear how P&G is using the power of creativity to: win over every generation of consumers with superior experiences that make our brands irresistible; step up for good on causes important to society; and create solutions for a sustainable world. Through creativity, we have the ability to keep brands vibrant and thriving for sustainable growth.