后疫情时代品牌营销 和效果营销的加减法 2021-10-12 15:10:00.0-2021-10-12 15:50:00.0|2021-10-12 15:10:00.0
Brand marketers and performance marketers are two powerful departments, crucial to the growth of a company and, unfortunately, can sometimes be at odds with each other if not managed properly. Brand marketing success is often measured by brand recognition amongst consumers. In contrast, performance marketers measure success by looking at hard metrics such as revenue generated amongst others. The contrast is further dramatized by the impact of COVID. In the journey of recovery, what’s more important to marketers?