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4-4 阿里 创新智赢后链路.pdf

智能营销平台作为阿里创新业务事业群版块的核心旗舰，依托阿里集团全链路数据及旗下多场景媒体流量和内容优势，构建全场景智能营销生态模式。与用户多层次、多维度沟通，并根据用户的变化和广告主的需求不断创新，帮助广告主解决营销最后一公里。

As the core flagship of Alibaba Group-Innovative Initiatives business group, intelligent marketing platform builds the intelligent marketing ecological mode of the whole scene by relying on ali group's full-link data and its multi-scene media flow and content advantages. Multi-level and multi-dimensional communication with users, and according to the changes of users and the needs of advertisers to continue to innovate, help advertisers to solve the last mile of marketing.