营销的变革与升级 2018-10-16 13:15:00.0-2018-10-16 13:55:00.0|2018-10-16 13:15:00.0
出席嘉宾
蓝标传媒ceo
潘飞 PanFei奥利奥中国高级市场经理
陶莉 Lillian TaoFacebook 大中华区渠道业务总经理
黄纬贤 Andrew Wong字节跳动营销中心总经理
陈都烨 Corinna蓝标传媒出海业务总经理
李姣 Jiao Li
主题阐述
营销已经过了完全靠经验驱动的时代,人工智能和技术创新,不断挑战着营销人的知识储备。营销从业者必须具备强大的进化能力,不断迭代,提升营销效率,才能为客户创造更多的价值。蓝标坚持以专业服务和技术创新作为引擎,探索和践行技术+数据+服务+资源多维驱动的智能营销。
Marketing has gone through an era driven entirely by experience. Artificial intelligence and technological innovation constantly challenge the knowledge reserve of marketers. In order to create more value for customers, marketing practitioners must have strong evolutionary ability, keep iterating and improve marketing efficiency. Blue Focus insists on taking professional services and technological innovation as the engines to explore and practice intelligent marketing driven by technology, data, service and resources.